Luxury Fashion

A brand agency wants to develop a new thematic brand positioning campaign for a big shopping mall in China. MM-Vox was involved in the research design, data collection, evaluate the current brand positioning and taglines and how the new brand positioning, and tag lines perform. Objectives and Process Research design Questionnaire design Data cleaning Data …

QUANTITATIVE RESEARCH EXECUTION – PR AGENCY, HK Read More »

A luxury research agency wants to develop a Chinese name for an international luxury fashion retailer entering China. MM-Vox India was involved in the logistics of delivering the FGDs with participants in key centres in China both in-person and online (required to avoid the travel of moderator due to the Pandemic). Objectives and Process Qual …

QUALITATIVE RESEARCH EXECUTION – LUXURY RESEARCH AGENCY, CHINA Read More »