MOBILE TVC AD TESTING PLATFORM – IPSOS ASI, AUSTRALIA
IPSOS ASI in Australia wanted to conduct TVC Ad evaluation testing for their panellists using their own branded Mobile App. Objectives and Process Reskin MM’s BVD (Brand Visual Delight) with IPSOS ASI Survey template based on IPSOS ASI proprietary model Link backend to their Panel in a secure manner Outcomes and Impact ✓ The data …
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