Business Context & Objective: Chanel is launching a new range of products and is seeking to know from its KOL network if the proposition offered by this new range will work and what tweaks are needed in the comms strategy to ensure the product sells well and the KOLs are motivated to promote and sell …
BRAND POSITIONING & CHANNEL EFFECTIVENESS, CHINA Read More »
Business Context & Objective: The client was launching a new family car in lower tier cities. MM was commissioned to review the digital campaign and on ground marketing activations planned to gain a deeper understanding of what resonates with the TA, and how they behave across the purchase funnel scenarios. Research Objective Acceptance and which …
DIGITAL ACTIVATION CONCEPTS TEST FOR NEW CAR LAUNCH Read More »
Business Context & Objective: For the client “youth” are key with rapidly evolving passions. The client wants to understand and track what their TG (mainly youth) were doing for entertainment and leisure on an annual basis to align their communication and marketing activities with their changing consumers. Research Objective Identify the key youth passions at …
A Global Health Supplement player’s primary sales is via their ecommerce channels and they would like to track their data for insights for better decision making. Therefore, evaluate & track their performance by analyzing their sales data. The scope includes sales through WeChat Store and Tmall in China. Objectives and Process Align databases of WeChat …
ECOMM SALES DATA ANALYSIS – HEALTH SUPPLEMENT, AUSTRALIA Read More »
A Global Quick Service Restaurant chain operating several outlets in China would like to track the weekly sales data from their key stores. The scope includes weekly and monthly sales analysis to determine stores, key categories, and SKU performance. In addition, special analysis to design and evaluate marketing campaigns. Objectives and Process Weekly analysis to …
KEY STORES FREQUENT CUSTOMER PURCHASING PATTERN ANALYSIS – QUICK SERVICE RESTAURANT Read More »
A leading global Insurance company was entering the highly competitive Health & Medical Insurance market in Asia and wanted to understand the market structure and how the current players differentiated themselves in the market. Objectives and Process Understand market structure in key markets being targeted Insights into marketing tactics by key players Explore if there’s …
INSURANCE PRODUCT MAPPING & SALES CHANNEL EFFECTIVENESS Read More »
IPSOS ASI in Australia wanted to conduct TVC Ad evaluation testing for their panellists using their own branded Mobile App. Objectives and Process Reskin MM’s BVD (Brand Visual Delight) with IPSOS ASI Survey template based on IPSOS ASI proprietary model Link backend to their Panel in a secure manner Outcomes and Impact ✓ The data …
MOBILE TVC AD TESTING PLATFORM – IPSOS ASI, AUSTRALIA Read More »
R3, a leading agency evaluation partner of global clients conducts surveys with key client stakeholders to evaluate the performance of agency partners of clients. R3 China approached MM to look at their existing survey platform and build a new user-friendly survey management UI & platform. Objectives and Process Build custom online survey platform Designed ground …
MM developed an Qualitative Chat platform and created a customized Ecco console to deliver customer service that is responsive as a phone call and convenient as a messenger. The system worked across their consumers’ digital touchpoints, namely : PC, WeChat, and Mobile Web. Objectives and Process Moderator console – view registered users, view comments, respond …
Millward Brown Malaysia wanted to run a cross-media consumption study in Malaysia with a sample size of over 5,000+ consumers. MB Malaysia approached MM to reskin its mobile survey platform with MB branding so they could execute the study in Malaysia and deliver results to their clients. Objectives and Process Reskin MM’s Mobile Survey platform …
