My DiaLog is a powerful Survey Platform tool to reach consumers on the go using their mobile phones. MMR Research approached MM to build a customized mobile app to expand their existing digital capabilities.
Objectives and Process
- Engaging consumer App
- Redesign MMR’s proprietary research tools for mobile
- Integrate Data Reporting structure so output is compatible with MMR’s analysis software
Outcomes and Impact
✓ Expand MMR’s mobile offer
✓ Allows in the moment data capture and offer globally
✓ 16 language coverage -used for projects in EU, America and Asia