An international battery brand’s R&D team wanted to develop a new product for mobile phone users. However, before the product development could start, they needed to understand mobile battery usage behaviour amongst key TGs and handsets by placing monitoring battery performance in consumer handsets over two weeks.
Objectives and Process
- Passive software development for battery usage monitoring App
- Recruitment of TG across key US markets, App download to handsets
- PM, QC & Live data tracking
- Data cleaning, Data Tables (sig test)
- Analysis & report delivery
Outcomes and Impact
✓ Delivered a passive battery usage tracker App
✓ Recruited a broad group of respondents with both usage and handset diversity
✓ Report for R&D team to identify user needs across handsets/key geographical markets
✓ Delivery of data tables & data analysis
✓ Remote & in-person presentation of finding