A brand agency wants to develop a new thematic brand positioning campaign for a big shopping mall in China. MM-Vox was involved in the research design, data collection, evaluate the current brand positioning and taglines and how the new brand positioning, and tag lines perform.
Objectives and Process
- Research design
- Questionnaire design
- Data cleaning
- Data tables generation
- Topline report
- Project management
Outcomes and Impact
✓ Identify winning theme and tagline
✓ Chart and recommend theme based on data findings
✓ Quick turnaround (within 5 days) giving sufficient time for Brand Agency to integrate into their pitch deck