A leading global CSD and beverage player conducts an ongoing Multi-Variate Analysis (MVA) analysis of the business and deep dives at key brands or specific problems every quarter.
Objectives and Process
- Understand performance of brand portfolio & marketing inputs ROI.
- Build simulation models, Measure performance & ROI of inputs.
- Special analysis for any specific brands or areas identified/requested.
Outcomes and Impact
✓ Contribution, Due-TO’s
✓ Elasticity, Lift by Drivers
✓ Channel Effectiveness
✓ Response Curves
✓ Simulations / projections for all business drivers
✓ Phasing, Variance Analysis & Due-TO Reporting
✓ Develop Variable Scenarios