A Global Health Supplement player’s primary sales is via their ecommerce channels and they would like to track their data for insights for better decision making. Therefore, evaluate & track their performance by analyzing their sales data. The scope includes sales through WeChat Store and Tmall in China.
Objectives and Process
- Align databases of WeChat & Tmall to enable analyses
- Historical data analyses & weekly & monthly insights
- Special analysis for SKU, new launch, etc
Outcomes and Impact
✓ Historical data analyses and performance report
✓ Weekly & Monthly template report
✓ Campaign optimization, SKU, Pricing & Bundling analysis, etc.