A Global Quick Service Restaurant chain operating several outlets in China would like to track the weekly sales data from their key stores.
The scope includes weekly and monthly sales analysis to determine stores, key categories, and SKU performance. In addition, special analysis to design and evaluate marketing campaigns.
Objectives and Process
- Weekly analysis to measure key parameters such as store performance, new member addition, user frequency and per-user spendings
- Monthly Analysis to reconfirm weekly highlights and smoothen weekly fluctuations
- Special analysis to understand Category and SKU Mix
Outcomes and Impact
✓Weekly & Monthly template report
✓ Campaign optimization, SKU Bundling analysis, etc.