My DiaLog is a powerful Survey Platform tool to reach consumers on the go using their mobile phones. MMR Research approached MM to build a customized mobile app to expand their existing digital capabilities. Objectives and Process Engaging consumer App Redesign MMR’s proprietary research tools for mobile Integrate Data Reporting structure so output is compatible …
The Coca-Cola global Insights team wanted a digital social mobile-enabled community platform to improve global communication across the Strategy & Insights teams. Objectives and Process A social network style platform exclusively for Coke Global Insight Teams. Shorten information flow from different countries back to HQ via a single digital window. Allow teams to feedback to …
An international battery brand’s R&D team wanted to develop a new product for mobile phone users. However, before the product development could start, they needed to understand mobile battery usage behaviour amongst key TGs and handsets by placing monitoring battery performance in consumer handsets over two weeks. Objectives and Process Passive software development for battery …
DATA MOBILITY IN ACTION QUANTITATIVE RESEARCH EXECUTION – GLOBAL FMCG, USA Read More »
A brand agency wants to develop a new thematic brand positioning campaign for a big shopping mall in China. MM-Vox was involved in the research design, data collection, evaluate the current brand positioning and taglines and how the new brand positioning, and tag lines perform. Objectives and Process Research design Questionnaire design Data cleaning Data …
A luxury research agency wants to develop a Chinese name for an international luxury fashion retailer entering China. MM-Vox India was involved in the logistics of delivering the FGDs with participants in key centres in China both in-person and online (required to avoid the travel of moderator due to the Pandemic). Objectives and Process Qual …
QUALITATIVE RESEARCH EXECUTION – LUXURY RESEARCH AGENCY, CHINA Read More »
A Global F&B player with a sports theme wants to expand in Asia. They were focusing initially on China. They wish to launch a small format space in a city and a full-fledged format in a lower-tier town. They’ve engaged us to conduct a Segmentation Study to help design and plan their marketing communications. Objectives …
SEGMENTATION STUDY – GLOBAL SPORT + F&B PLAYER, USA Read More »
A leading global CSD and beverage player conducts an ongoing Multi-Variate Analysis (MVA) analysis of the business and deep dives at key brands or specific problems every quarter. Objectives and Process Understand performance of brand portfolio & marketing inputs ROI. Build simulation models, Measure performance & ROI of inputs. Special analysis for any specific brands …
A Global Research agency based in the UK saw several internal exits and a spurt in projects since 2020.MM-Vox India stepped in to ensure timely delivery of services was not affected and to support the client’s global offices spread over ten countries. Objectives and Process Data cleaning/checking Data tables as per analysis plans PPT charting …
ONGOING DP SERVICES – GLOBAL RESEARCH AGENCY, UK (10 LOCATIONS) Read More »
