A Global F&B player with a sports theme wants to expand in Asia. They were focusing initially on China. They wish to launch a small format space in a city and a full-fledged format in a lower-tier town. They’ve engaged us to conduct a Segmentation Study to help design and plan their marketing communications.
Objectives and Process
- Research design
- Questionnaire design
- Data collection & PM
- Segmentation/cluster analysis
- Data analysis & report
Outcomes and Impact
✓ PM through the lifecycle of the research project including panel data QC
✓ Multiple segments generated & aligned with client
✓ Segment profiling delivered
✓ Detailed presentation and analysis