A luxury research agency wants to develop a Chinese name for an international luxury fashion retailer entering China. MM-Vox India was involved in the logistics of delivering the FGDs with participants in key centres in China both in-person and online (required to avoid the travel of moderator due to the Pandemic).
Objectives and Process
- Qual discussion guide checking & translation
- Moderation for FGDs in-person & online
- FGD rooms & facilities provisioning
- Technical support for live streaming
- Remote simultaneous translation via Zoom
- Transcription & translation of transcriptions
- Assets & materials translations
- Moderator debrief & deliver summary notes
Outcomes and Impact
✓ The moderator interviews through offline and online methods
✓ Identified consumer preferred name & linkage to the target brand
✓ Equal split of Online & F2F FGDs
✓ Debriefed and delivered summary notes for client to review and utilize for report writing