Millward Brown Malaysia wanted to run a cross-media consumption study in Malaysia with a sample size of over 5,000+ consumers. MB Malaysia approached MM to reskin its mobile survey platform with MB branding so they could execute the study in Malaysia and deliver results to their clients.
Objectives and Process
- Reskin MM’s Mobile Survey platform with MB
- Surveys in 3 languages
- Live monitoring dashboard for quotas & compliance
- Live defaulter list
Outcomes and Impact
✓ MB successfully completed the project and gained rich insights from consumers on what media (digital and traditional) they were consuming through the day, including the capture of photos & videos of their consumption environment.