IPSOS ASI in Australia wanted to conduct TVC Ad evaluation testing for their panellists using their own branded Mobile App.
Objectives and Process
- Reskin MM’s BVD (Brand Visual Delight) with IPSOS ASI
- Survey template based on IPSOS ASI proprietary model
- Link backend to their Panel in a secure manner
Outcomes and Impact
✓ The data was in line with other tools used to test the Ads by IPSOS
✓ The app was fun & easy to use by participating consumers ensuring a high level of participation
✓ Results had a quick turnaround
✓ Live dashboards customized & ready to send clients instantly