A leading global Insurance company was entering the highly competitive Health & Medical Insurance market in Asia and wanted to understand the market structure and how the current players differentiated themselves in the market.
Objectives and Process
- Understand market structure in key markets being targeted
- Insights into marketing tactics by key players
- Explore if there’s an opportunity for an alliance / buyout / ROI
- Secondary research: public sources including Govt / regulatory resources
- Primary Interviews: sales staff & key functionaries in the Insurance industry
Outcomes and Impact
✓ Identify white spaces & products that are working
✓ High performing channels & sales networks
✓ Market opportunity identification
✓ Recommend mergers/buyouts where regulatory possible based on strengths / opportunities