The Coca-Cola global Insights team wanted a digital social mobile-enabled community platform to improve global communication across the Strategy & Insights teams.
Objectives and Process
- A social network style platform exclusively for Coke Global Insight Teams.
- Shorten information flow from different countries back to HQ via a single digital window.
- Allow teams to feedback to Global in Text/Photo/Video format & upload directly from their mobiles anytime.
Outcomes and Impact
✓ Mobile Photo/Video allowed HQ to get visual context.
✓ Feedback gathered using the platform was standardized and quick for HQ to make summary’s for management.